Display Ads

Banners, images, messages; you know them well. After all, they follow you everywhere, and they never fail to impress. But you will if you aren’t using Display Ads.

Somebody needs something

You have the products. The customers have a need. And Display Ads have the tools to show your products to people who don’t know about you yet. But you can also have them shown to people who do know you and have visited your website. Remind them that you’re here – and that they still haven’t purchased anything from you. Every now and then, everyone needs a friendly reminder.

From search to seen to sale

It doesn’t matter all that much whether your customers are searching for sneakers, yellow sneakers, Nike sneakers or something else entirely. The most important part is that you keep appearing – even when your customers expect it the least. Whether they’re reading a magazine or watching sports, you can make your customers go from search to seen to sale with Display Ads.

Display Ads and Custom Intent

Display Ads allow you to target your ads towards people who have visited your competitors’ websites. This is called Custom Intent. But you need to use Custom Intent carefully. In some cases, it makes sense to compare yourself with competitors, while in others, it can backfire.

Custom Intent is also used for purposes other than directly comparing yourself to the competition. You can also target your ads towards people who are interested in a particular keyword – or a website that isn’t necessarily your competitor’s. Display Ads makes it easier to target based on interest by letting Custom Intent analyse people’s behaviour.

Dynamic retargeting

Dynamic retargeting is different from other display strategies. It focuses solely on potential customers that have already seen one or more products on your website. This makes it possible for us to show them exactly the same product that they viewed on your website. We can help you tailor which Display Ads your potential customers see.

If you like the way we think, you should see us work.

8 years

We have more than eight years of experience with Facebook advertising.

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17 trips

We have visited Facebook in Dublin 17 times since 2015.

Mads-Paaskesen-Speaker-Dublin

Mads Paaskesen speaks in front of 300 other agency managers.

Facebook Dublin, 2016

9.3 out of 10

Our customer satisfaction in 2021.

Pia Paulsen Danish Crown

“PL & Partners are incredibly helpful, fast and customer-oriented.”

Pia Paulsen

Head of Social Media, Danish Crown

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Close friends

As one of the only Nordic agencies, we are a Meta Business Partner.

“I have experienced nothing but professionalism from PL & Partners.”

Sofie Molls

Marketing Manager, Illums Bolighus

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A chat with us is free, but never non-committal

PL & Partners is a performance marketing agency. We are a group of advisors that go to work every day with the desire to create visible results together with our customers. We are built on ambition and knowledge.
We are driven by people, by advisors, by data and by a shared wish to create visible results.

Your reason to pick PL & Partners

In our most recent customer survey, customers rated us at 9.3 out of 10

For over 7 years we have been a regular speaker at international events at Facebook HQ in Dublin.

This year, we are handling an ad spend of over 250 million danish kroner on social media on behalf of our customers

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