According to DR’s 2021 media development report, more than 4 million Danes over the age of 18 visit YouTube every single month. On average, they watch more than 35 minutes of YouTube content every day. Are you sold on YouTube yet? Ka-ching! That’s the sound of your video being seen again and again and again.
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Obviously, you have to keep to your budget, and you need to know what you spend your marketing money on. With YouTube advertising, you only pay when your content has been viewed for a certain amount of time. Our job is to make sure that this happens. Free isn’t necessarily good. Your goal is to be seen and get exposure, preferably for more than six seconds.
Spend
+84%
Leads
+90%
CPL
-13%
Rasmus Carlsen
Marketing Manager, Verisure
Six seconds. In just that short amount of time, YouTube allows you to appear, deliver your message and then let the viewer keep browsing. It needs to be short, to the point and powerful. These small bumper ads don’t detract from the viewer’s experience, but they do place you and your business in a context where you’ll be seen and heard – and at a fraction of the price compared with TV commercial campaigns.
Your movies don’t have to be short, though. They can also be long. Short and long movies work best when they support each other.
Your YouTube success depends on how well you know the people you’re trying to reach. Know the purpose of your movies so you can make sure they’re interesting to the right people. The right story, the right sequence and the right video length are key to YouTube success. Choosing your partner and your recipe carefully will make you successful.
If your followers have given you permission, you can upload your newsletter’s mailing list and target them with your YouTube ads. You probably know this from Facebook: You can upload an email list and target those particular people with your messages. You can do the exact same thing on YouTube. And of course, you don’t have to do it yourself – we can do it for you.
8 years
We have more than eight years of experience with Facebook advertising.
17 trips
We have visited Facebook in Dublin 17 times since 2015.
Mads Paaskesen speaks in front of 300 other agency managers.
Facebook Dublin, 2016
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Our customer satisfaction in 2021.
“PL & Partners are incredibly helpful, fast and customer-oriented.”
Pia Paulsen
Head of Social Media, Danish Crown
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As one of the only Nordic agencies, we are a Meta Business Partner.
Sofie Molls
Marketing Manager, Illums Bolighus
PL & Partners is a performance marketing agency. We are a group of advisors that go to work every day with the desire to create visible results together with our customers. We are built on ambition and knowledge.
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